For the first release of this collection, Fitted is introducing a new logo created to honor Kākuhihewa’s rule over Oʻahu and the other aliʻi that presided there, hence the initials KC for Kākuhihewa Chiefs. A chenille ihe laumeke (spear) crosses the initials to reference old Hawaiian weaponry. The moniker “City of Chiefs” on the back is an ode to the city of Honolulu, part of Kākuhihewa’s kingdom along with the chiefs that came before and after him. It also refers to the fact that the central government of the state of Hawaiʻi resides in Honolulu today. The base of the hat is black melton wool, with a multicolored KC logo on the front and the New Era logo and crown embroideries on the sides in tonal black. Around back a red crest tag is seen next to the white snap enclosure, with “City of Chiefs” embroidered above in white.
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